Web Communication/Social Networking
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Completion of 120 total credits which include the following:

 
1. Completion of the 20-hour Fundamentals of Journalism course
 
2. Completion of the AP Stylebook and Statement of Ethics test, including the Society of Professional Journalists’ Code of Ethics, the Seventh-day Adventist Statement of Ethics, and the Church corporate identity package.
 
3. Completion of 30 hours of readings in journalism according to the journalism track in coordination with the Certification Manager.
 
4. Completion of a 40-hour externship at an approved newspaper, publishing house, broadcast newsroom, web publishing company, magazine, or other organization and a report on the experience submitted to the Certification Manager.
 
5. Completion of seminars, workshops, courses, or other approved learning opportunities totaling 30 hours. Skill areas include:
  • Viral marketing campaigns
  • Design of social networking and web sites 
  • Blogging 
  • Podcasting
  • YouTube, FaceBook and other similar technologies
  • Text messaging for crisis plans or other initiatives
  • Use of social networking in campaigns or crisis initiatives
  • Web and interactivity in relationship building
  • Integration of electronic techniques in a campaign to influence
  • Building relationships with media through social networking
  • Providing communication support to an organization and its various stakeholders. Customizing the messages and choosing appropriate media conduits to reach audiences and stakeholders
  • Communicating on the web during a crisis
  • Utilizing new communication technologies for expanding the reach of the organization
  • Information delivery in a timely manner
  • Developing a communication media strategy for a particular geographic area, organization on web, internet and social networking
  • Measurement and evaluation of the effectiveness of web sites, interactivity, and social networking
  • Others by approval
CCP Description | CCP Requirements | CCP Application | Approved CCP Electives | CEU (Electives) Form

Journalism Track | Media Relations Track | Public Relations and Corporate Communication Track | Web Communication/Social Networking Track | Media Production Track