Public Relations and Corporate Communication Track
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Completion of 120 total credits which include the following:
 
1. Completion of the 20-hour Fundamentals of Journalism course
 
2. Completion of the AP Stylebook and Statement of Ethics test, including the Society of Professional Journalists’ Code of Ethics, the Seventh-day Adventist Statement of Ethics, and the Church corporate identity package.
 
3. Completion of 30 hours of readings in journalism according to the journalism track in coordination with the Certification Manager.
 
4. Completion of a 40-hour externship at an approved newspaper, publishing house, broadcast newsroom, web publishing company, magazine, or other organization and a report on the experience submitted to the Certification Manager.
 
5. Completion of seminars, workshops, courses, or other approved learning opportunities totaling 30 hours. Skill areas include:
  • Strategic planning
  • Crisis communication
  • Evaluation and auditing a communication program 
  • Programming for targeted stakeholders
  • Using new media
  • Viral campaigns
  • Building relationships with the media
  • Managing media relations, delivery systems and editorial responsibilities
  • Providing communication support to an organization and its various stakeholders.
  • Customizing the message and choosing appropriate media conduits to reach audiences and stakeholders
  • Communicating during a crisis and creating the crisis communication plan
  • Top-notch publications that get read
  • Public relations writing 
  • Setting objective and goals to manage the public relation function
  • Reputation management
  • Proactive and targeted strategies and tactics
  • Special events planning
  • The crisis plan, creating it, implementing it, testing it
  • Media spokespersonship, training management
  • Counseling management
  • Utilizing consulting firms 
  • Internal focused communication 
  • Risk communication
  • Intergrated media communication (IMC) 
  • Interpersonal and group dynamics
  • Diaster preparedness
  • Other public workshops upon approval


CCP Description | CCP Requirements | CCP Application | Approved CCP Electives | CEU (Electives) Form

Journalism Track | Media Relations Track | Public Relations and Corporate Communication Track | Web Communication/Social Networking Track | Media Production Track